In recent years, contemporary fashion and beauty has kicked off in Korea. Seoul is also one of the world’s leading SMART cities, so it’s incredibly innovative and modern. Take a stroll around Bukchon Hanok Village, marvel at the Gyeongbokgung Palace and then eat Kimchi to your heart’s content. Futuristic architecture everywhere, incredible shopping malls displaying the latest fashion trends, karaoke bars and amazing ancient culture too. Still not sure what this whole K-pop thing is about? Check out our quick primer. Then search ‘K-Pop’ on YouTube and fall down the rabbit hole. If you need an introduction to Korean music, check out their breakthrough second album ‘Wings’.
The ‘Bangtan Boys’ epitomise the K-Pop genre with catchy hip-hop and bold dance-pop melodies, and they’re ultra-stylish. Heard of BTS? The ‘biggest boy band in the world’ according to global news outlets, they’re the first Korean artist to top the Billboard 200 and they have the most followers on Twitter for a Korean account. We decided it was time to find out why the world is obsessed with Korea: K-Pop Since Gangnam Style took the world by storm in 2012, weird and wonderful news stories about South Korea pop up literally every week – whether it’s the revelation that Seoul Starbucks sells hot dogs, another crazy K-Pop video has dropped on Youtube, or someone discovered that the Korean slang term for an unmarried person is ‘Big Baby’.
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